We're learning engineers.
We don't just throw flip cards and accordions on a page. Plenty of instructional designers and AI tools can do that. We design around how the brain actually learns. Accessibility isn't a buzzword here, it's our core practice. Every build starts from your problem or goal and ends in results. Scroll on to meet six brains, and see how one piece of content works for all of them.
“Meeting Joe and his team was a sigh of relief for us.”
QlikSome brains need colour to read.
Around one in ten people is dyslexic. It has nothing to do with intelligence. The dyslexic brain handles the sounds inside words differently, so black letters on bright white can swim, crowd or blur. The words are there. The eye just can't settle on them. Change the colour behind the text and the page goes still. The same module that lost this reader five minutes ago now keeps them.
Dyslexia, visual stress. These are the tints the British Dyslexia Association recommends. The learner picks once, every module remembers.
Some brains need the letters in a different shape.
An ADHD brain isn't short on attention. It has plenty, pointed at whatever is most interesting right now. A wall of same-shaped text gives the eye nowhere to land, so it skips, rereads, skips again. Bold the first part of every word and the eye has stepping stones. It lands, the brain fills in the rest, and a paragraph that took three attempts takes one.
ADHD, skim readers. Fixation bolding plus a clearer typeface. One tap to switch back.
Some brains want the long version. Some need it said simply.
Working memory holds approximately four discrete items at any one time. Instructional content that introduces multiple new terms, conditions and exceptions within a single passage exceeds that capacity, at which point comprehension degrades irrespective of the learner's underlying ability. Restructuring the same material at a lower reading age, with one proposition per sentence and terminology introduced sequentially, preserves meaning while keeping cognitive load within what the learner can carry.
Slower readers, English as a second language, anyone at hour nine. Same meaning, reading age of nine. Written by a person, not a filter.
“The team created functionalities we didn't even know were possible within the tool.”
SpotifySome brains need to know what's coming.
An autistic brain often works best with structure, literal language and no surprises. A story with a twist, a pop-up quiz, a guess-what-happens-next can land as noise rather than fun. Give the same content as a clear sequence, say exactly what it means, show how long it takes and what comes after, and the module becomes somewhere safe to learn.
Autism, anxiety. Same content as a numbered sequence, with the time and the next step stated up front.
Some brains are too tired to learn today.
Hour nine of a shift. Cortisol is up and the front of the brain, where new facts get filed, has gone quiet. Send a rule now and it bounces off. But the part of the brain that responds to people and stakes is still wide awake. Put the same rule inside a thirty-second story with a decision in it, and it goes in through the door that's still open.
Stress, burnout, end of shift. Same rule, one decision, inside a story they recognise.
Some brains already know this.
Make an expert sit through the basics and you don't just bore them. You teach them that your training wastes their time, and they stop turning up. Their pathway is already lit. So the same module starts with a question. Get it right and it jumps straight to the only thing that's new.
Experts, long-serving staff, fast minds. A test at the door, then only what's changed.
Same content. Six brains. Every one of them learns.
We build it once. The learner chooses how it reaches them, and the module remembers. That's the whole method, and it's how we've built learning for Spotify, Amazon, HSBC and Meta.
Want to work with us?
The work
Scroll to turn
Proud partner of Intellum.
We specialise in Evolve, Intellum's authoring tool, to create learning that actually delivers results and solves problems. Their platform, our craft.
See our Evolve work →The agencies you've heard of come to us for the know-how.
Some of the biggest names in learning and digital sell the project. We quietly build it. Their logo on the front, our engineering underneath.
You come to us when others have let you down. We build learning that works, then prove it.
“The team created functionalities we didn't even know were possible within the tool.”
I had the pleasure of working with Integrated to develop The Spotify Academy with the goal of increasing awareness and revenue for our Ad Studio. The team are incredibly knowledgeable about the learning industry, particularly Evolve.
“Meeting Joe and his team was a sigh of relief for us.”
We came to Integrated with a mammoth task and not a lot of hope left after being let down a few times. After the first meeting we instantly knew we had struck gold. Nothing was unachievable for the team.